Facebook Timeline Fan Page
Regardless of the business that you may be running, having a Facebook Timeline Fan Page can help to gain more customers and reach out to the ones that you already have more effectively. Let’s take a look at 5 reasons you should have a Facebook Page for your business.
As I’m writing this post, Facebook has over 800 million registered users. This number is expected to climb to 1 billion by years end (2012). These users are very active, about half of them visit the site daily. So this means there are about 400 million users visiting the site every day which is a much larger potential audience than any other type of advertising. One of the best parts of having a timeline page is the cost – it’s free!
Facebook Insights lets you track a lot of detailed demographics about the people who visit your Page. Knowing the demographics of your market can bring huge benefits to your business. This gives you the ability to target your marketing message much better, not just on Facebook, but other marketing platforms as well.
If you know all this information about the people liking your Page, you can extrapolate that out to other marketing channels as well.
Even though Facebook has such a huge user base, you shouldn’t ignore Google and other search engines. You can still get plenty of traffic and customers from them as well.
Your Facebook Page can be indexed by the search engines, fortunately. This means that you can generate more free traffic through the search engines. Riding the popularity of Facebook as a whole, will help get your businesses timeline page noticed by the search engines much sooner.
Your Facebook Page lets your customers and prospective customers interact with you directly. Whenever you post something new to your page, it gives your customers a chance to comment, ask questions, or give opinions. All this could help your business create better products or services.
One of the cool new features of the new Facebook Timeline Pages, is the ability of your fans to be able to “private message” you. This helps to build a more personal relationship with your fans.
This will help your customers feel more connected with you which means that you’re building stronger relationships with them. Stronger relationships will lead to a higher level of trust. This will ultimately give your business better conversions.
Directing Fans Into Other Marketing Channels
You can create a “mini” version of your website on your Facebook Timeline Fan Page, giving people the opportunity to optin to your email list. You can grab their attention with your page, feed them certain amount of information about your product or services, then send them to another marketing channel where you can give them more information and be able to better control your marketing funnel.
Facebook was originally designed for keeping in touch with your friends and family, but it has expanded with a lot of useful business tools. Make sure you’re not missing out on all the potential a Facebook Timeline Fan Page has to offer.