Video Marketing is a very effective way in getting your message in front of your customers. Research has shown that people are more likely to watch a video than read text.
Everyone is online… and most people spend a LOT of time watching videos while surfing the web.
In fact, approximately 50% of people who watch an online video will take action… whether it is to download a free report, click on your website link, subscribe to your newsletter, or whatever you want them to do.
Because of this, video marketing will help increase traffic to your website so you should get amazing results by combining the two of them together.
If you don’t have a website, do not worry… you can still utilize the power of video marketing to increase business.
But get this… Did you also know that approximately 12% of people who visit a website that have videos will end up buying from that site?
This conversion rate is amazing compared to non-video website conversions!
So, why is video marketing so powerful?
The answer is simply that online videos are quickly becoming the preferred method for taking in information online.
People would rather spend 1-3 minutes watching a video than taking 10-20 minutes reading text.
Not only that, but using video allows you to communicate the important points you want to get over to your target audience in very little time.
Another note about video is that not only can you place them on your website for your visitors to see, but you can also distribute them all over the Internet for maximum exposure!
Websites such as YouTube, Vimeo, Viddler, and many others make it extremely easy for you to host and distribute your online videos.
Not only that, but your videos can be optimized to rank high in the search engines – giving your business immediate exposure to potential customers.
Imagine someone in your local area doing a Google search for your type of product or service… and then your video pops up.
Do you think they’ll click on it? Yes!
Video marketing gets much more attention than most forms of online media, which explains why it’s a “must-have” if you really want to connect with your existing and potential customers.
Not only that, but videos can easily “go viral,” meaning they are shared by other viewers.
Studies show that approximately 90% of consumers who like an online video always share it with their friends.
Imagine how much extra exposure that would bring to your business – with no additional efforts on your part!
Online video marketing also make it easy to cross-sell your product or service. You are allowed to place a link and/or strong call to action at the end of your video, so you can sell even more.
There are several different styles of videos that can be used and in order to really capitalize on them, mixing them up can give you a feel for what people are looking for.
If you want to learn more on how Video Marketing can get your business recognized or if you have any questions…